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At A Glance

“Waterblog can enhance our customers’ body of knowledge and, in turn, their success in protecting their assets...”

Four Sherwin-Williams experts in coatings solutions for water-wastewater service assets have entered the blogosphere with a new tool called Waterblog.

With contributions by Kevin Morris, Water-Wastewater Market Development Director, and Business Development Managers Tony Ippoliti, Bob Murphy and Bruce Snyder, Waterblog ( is a non-commercial real-time resource for professionals concerned with protecting water and wastewater service assets and combating corrosion.waterblog

“Sherwin-Williams invests in the ongoing education of its people, and it just makes sense to share our knowledge of all of the factors that are involved in proper material selection, surface preparation, application and inspection using this convenient and cost-effective tool,” says Morris.

“Waterblog provides an avenue for owners, operators and specifiers to converse with experts who understand their situation about the role of protective coatings and linings in asset protection. It’s especially timely to have launched this now, as we look forward to an active market with the completion of the stimulus package.”

Several times weekly blog posts examine issues that affect potable water storage and wastewater service environments, including sewer infrastructure rehab and secondary containment. Recent posts have covered topics as diverse as surface preparation of ductile iron pipe; avoiding paint-related taste and odor problems; the significance of AWWA’s D102-06 standard; inspecting coatings for holidays; and the importance of sweating the details in writing specifications.

Morris emphasizes the company’s recognition that professionals are increasingly going online first to get smart about the issues that affect them in their work. “Sherwin-Williams knows the game is changing,” he said. “Through our industry-leading experts, Waterblog can enhance our customers’ body of knowledge and, in turn, their success in protecting their assets. And it’s helpful to us because a blog encourages two-way communication. We want to hear what’s on the mind of those who are designing and managing the assets.”

As is typical with any blog, the site also directs visitors to other resources via links to articles and information from professional organizations such as NACE, AWWA, WEF and NRWA.

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