Color Marketing

In many cases, specifying color is equally important as selecting the appropriate product.

Benefits of Color:

  • Increase productivity
  • Contributes to safety
  • Directs traffic flow
  • Maximize lighting efficiency
  • Establish an identity program and community pride
  • Creates compatibility between infrastructure and natural surroundings

The Sherwin-Williams COLOR MARKETING & DESIGN department offers value added service at your disposal.  Trained professionals will choose the optimum color scheme for your project.


SPECIFY the right application...include a custom photo imaging presentation and allow your customer to see the results before a single gallon of paint is applied. Designers play a LEAD role in the color aspects of all industrial markets. 


  • Water tanks & other water processing equipment
  • Interior & exterior warehouse color options
  • Petrochemical
  • Bridges & highways
  • Power plants & transmitters
  • Commercial vessels & fleets